La clé des com

BLOGS

October 2024

How to make a data sheet more attractive?

Technical data sheets are often perceived to be dull and uninspiring. However, if they are well written, they can be engaging and visually appealing, significantly increasing the likelihood that clients will read them. Compelling data sheets not only clarify product details but also enhance the overall client experience.

Why is an engaging data sheet essential? Typically clients will first read the main points: the product’s purpose, appearance, benefits, etc. Therefore, precise, concise information and a clean layout are crucial for drawing their attention.

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November 2024

Gender-neutral writing: a key to more inclusive and effective procedures

Did you know that adopting gender-neutral writing can turn your workplace into a more inclusive and efficient space?

Gender-neutral writing is on the rise in professional environments, reflecting a commitment to gender equality, while also offering practical benefits, particularly in procedural writing. This article explores what gender-neutral writing entails, its advantages, and how to integrate it into your communications.

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November 2024

Exploring the art of technical popularization

Popularization is the art of presenting complex subjects in a way that is simple and easy to understand for the general public. This skill is essential in many technical fields as it facilitates effective communication with audiences of varying levels of expertise.

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